Ric directed a memorable series of music videos beginning with the Beastie Boys (You Gotta)Fight For Your Right(To Party). He reached an artistic peak with LL Cool J’s Going Back to Cali and Slick Rick’s Children’s Story both of which demonstrate his growing confidence and individualistic style. He continued to write treatments for a wide assortment of music videos even after he stopped directing them. Ric worked in the last years of his life on That Menello Show and Mr. Ric’s Cinema that brought his enthusiastic love of movies into a digestible format viewable to a wide audience.